ANDREA BRUNO CONSULTING / SERVICES

AI for Salesforce: Agentforce and external models.

AI can support repetitive activities and access to information, but it needs a clear goal. We assess both Agentforce within the Salesforce ecosystem and API connections to the OpenAI models used in ChatGPT and Anthropic’s Claude models. The choice starts with the task to improve and the data that may be used.

Agentforce in Salesforce processes

Agents can be configured to use permitted information and actions in the business context. We define scope, instructions, data and steps that need human involvement. Feature availability depends on products, licences and configuration; the first goal is a focused, verifiable use case.

Connecting ChatGPT, OpenAI and Claude to your CRM

A custom integration can send relevant request data to models and bring the result back into the process. Potential examples include summaries, classifications and draft replies. Provider APIs and application tools are different approaches: we check availability, authentication and costs before proposing a connection.

Data, quality and human oversight

We define which information may be shared, who can initiate an action and how errors and incomplete results are handled. Tests use representative examples and agreed quality criteria. For significant actions, human oversight should be designed into the workflow rather than added only at the end.

Measuring the benefit

Before extending a solution, we measure the initial process and agree on metrics such as handling time, classification quality or the need for corrections. We also assess usage, maintenance and provider dependencies. A pilot project helps determine whether expansion delivers sufficient value.

Questions about this service

Does a ChatGPT subscription include API usage?

Do not assume it does: apps and APIs may have separate plans and billing. We check the required service and its costs.

Can AI perform any action in the CRM?

Actions must be explicitly designed and authorised. Access, data and approval requirements are defined for the use case.

Let’s start with your needs.

Tell us about the process you want to improve and your current CRM setup.

Let’s discuss your project ↗