Salesforce marketing automation for more relevant relationships.
Engaging a contact requires useful messages, an up-to-date context and continuity over time. Salesforce marketing automation can help organise segments and communication journeys, connecting interactions with sales activities. The work is defined around the products you already use or are considering and your business priorities.
Context-based segments
Interests, behaviour, requests and relationship stage can help distinguish audiences with different needs. We define data sources and segment entry and exit conditions, considering information quality and communication preferences. The work starts with messages and goals, not just the tool.
Journeys and connections to sales
A journey can respond to an initial enquiry, share content or trigger a follow-up. Relevant interactions need to reach the team that will manage the contact, with clear ownership. Update rules and hand-offs between marketing and sales keep automation from producing messages disconnected from the actual relationship.
A published result: Formula 1
In the Salesforce customer story published on 8 September 2026, Formula 1 reports a 22% relative increase in click-through rates with Marketing Cloud. The solution uses unified data and personalised communications. This is a result of that specific project, not one of our projects: it is neither an average nor a forecast for other businesses.
Defining the platform and measurement
Salesforce includes marketing products with different capabilities. Before implementation, we identify the suitable product, licences and necessary integrations. We then agree on engagement and conversion metrics aligned with the goal. Open rates and clicks alone do not establish commercial impact: they need to be understood in the context of the journey.
Questions about this service
Is engagement only about sending emails?
No. It concerns the quality and continuity of the relationship. The actual channels depend on the chosen product and project.
Is the 22% increase guaranteed?
No. It is the figure from the Formula 1 story published by Salesforce, not a promise or a result of our own projects.
Let’s start with your needs.
Tell us about the process you want to improve and your current CRM setup.
Let’s discuss your project ↗